No more blue liquid. That was Bodyform’s promise when they launched their #BloodNormal campaign. They wanted to show periods as a natural, normal part of life. And even though for some people, the idea of a blood soaked sanitary towel felt too daring, Bodyform persevered with their boundary-breaking campaign. It ended up making waves in the press, and raising cheers among women (and men) who felt a realistic representation of period blood in period product ads was long overdue.

The topics I explored in the articles I wrote were so close to my heart. I know how hard it can be to find relevant, accurate info on sexual health, puberty and mental health. I have three children (two of them teens), and I was forever asking them and their friends to check my writing to see if it felt right. Sometimes they said “Yeah, we’d say that,” while at other times, they’d say “Nah, that sounds wrong.”