Winter Olympics 2018

Hub content

Video script

I was in the creative team who worked on the Winter Olympics 2018 campaign hub in the run-up to the Pyeongchang Games.  

As part of the ‘Become The Light’ campaign, we highlighted a desperate problem in Rwandan refugee camps: nine out of 10 people in refugee camps had no access to electric lighting. Our ambition? To get people to sign up to pledge their steps on fitness platforms such as Strava, so the IOC would then convert these steps into light for the camps.